{"id":6,"date":"2024-12-26T15:09:59","date_gmt":"2024-12-26T15:09:59","guid":{"rendered":"https:\/\/zatoro.co\/portfolio\/?page_id=6"},"modified":"2025-01-16T18:19:55","modified_gmt":"2025-01-16T23:19:55","slug":"ricardo-zuluaga-product-designer","status":"publish","type":"page","link":"https:\/\/zatoro.co\/portfolio\/","title":{"rendered":""},"content":{"rendered":"\n
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Researching, crafting, and testing intuitive experiences as a senior product designer for early-stage startups<\/strong> through their acquisition, as well as for large corporations with millions of users, such as Walmart<\/strong> and Verizon<\/strong>.<\/h1>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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StudentUniverse App<\/h2>\n\n\n\n

-> Solely responsible for the design of the end-to-end experience, research, interviews and testings.<\/p>\n\n\n\n

-> Mobile bookings increased from 7% to 30% after 8 months of launching.<\/p>\n\n\n\n

-> 4.9 average rating for each version in the app store.<\/p>\n\n\n\n

-> Reduction of the necessary steps in the user flow from searching to confirming purchase.<\/p>\n\n\n\n

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Verizon Cloud<\/h2>\n\n\n\n

-> Led research initiatives to identify the areas where the app needed to be improved.<\/p>\n\n\n\n

-> Based on the research, I proposed a new information architecture and influenced stakeholders and product development team to modify the product roadmap.<\/p>\n\n\n\n

-> Proposed the design and implementation of the new architecture by stages to solve the critical pain points as fast as possible.<\/p>\n\n\n\n

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Walmart Spark Good<\/h2>\n\n\n\n

-> Successfully implemented Walmart’s design system and collaborated creating new components in the Spark Good portal.<\/p>\n\n\n\n

-> Reduced calls\/emails to support by increasing the visual hierarchy of critical information.<\/p>\n\n\n\n

-> Increased user satisfaction with the registration process.<\/p>\n\n\n\n

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WeHostels<\/h2>\n\n\n\n

-> Design founding member responsible for all the design tasks, bringing the company from a startup weekend to its acquisition.<\/p>\n\n\n\n

-> Helped defining the app strategy and roadmap.<\/p>\n\n\n\n

-> Solely responsible for the design of the end-to-end experience, research, interviews and testings.<\/p>\n\n\n\n

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Walmart.com<\/h2>\n\n\n\n

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Researching, crafting, and testing intuitive experiences as a senior product designer for early-stage startups through their acquisition, as well as for large corporations with millions of users, such as Walmart and Verizon. StudentUniverse App -> Solely responsible for the design of the end-to-end experience, research, interviews and testings. -> Mobile bookings increased from 7% to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/zatoro.co\/portfolio\/index.php?rest_route=\/wp\/v2\/pages\/6","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zatoro.co\/portfolio\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/zatoro.co\/portfolio\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/zatoro.co\/portfolio\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zatoro.co\/portfolio\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6"}],"version-history":[{"count":24,"href":"https:\/\/zatoro.co\/portfolio\/index.php?rest_route=\/wp\/v2\/pages\/6\/revisions"}],"predecessor-version":[{"id":153,"href":"https:\/\/zatoro.co\/portfolio\/index.php?rest_route=\/wp\/v2\/pages\/6\/revisions\/153"}],"wp:attachment":[{"href":"https:\/\/zatoro.co\/portfolio\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}