Researching, crafting, and testing intuitive experiences as a senior product designer for early-stage startups through their acquisition, as well as for large corporations with millions of users, such as Walmart and Verizon.
StudentUniverse App
-> Solely responsible for the design of the end-to-end experience, research, interviews and testings.
-> Mobile bookings increased from 7% to 30% after 8 months of launching.
-> 4.9 average rating for each version in the app store.
-> Reduction of the necessary steps in the user flow from searching to confirming purchase.
Verizon Cloud
-> Led research initiatives to identify the areas where the app needed to be improved.
-> Based on the research, I proposed a new information architecture and influenced stakeholders and product development team to modify the product roadmap.
-> Proposed the design and implementation of the new architecture by stages to solve the critical pain points as fast as possible.
Walmart Spark Good
-> Successfully implemented Walmart’s design system and collaborated creating new components in the Spark Good portal.
-> Reduced calls/emails to support by increasing the visual hierarchy of critical information.
-> Increased user satisfaction with the registration process.
WeHostels
-> Design founding member responsible for all the design tasks, bringing the company from a startup weekend to its acquisition.
-> Helped defining the app strategy and roadmap.
-> Solely responsible for the design of the end-to-end experience, research, interviews and testings.